Understanding the traffic on your site is probably the greatest goldmine you have for your business.  It's full of all sorts of rich information, that if you know how to harness and utilize, can generate tremendous growth and productivity off of your site.

Knowing all sorts of things like where users are coming from, what pages they visited, and how long they spent on your site can give you valuable information.  

I'll give a great example from a webmaster friend who understands the importance of this.  Looking at his clients traffic numbers and statistics every day, he noticed an individual from London had come onto the site two days in a row and browsed multiple properties.  He told the realtors in the office to keep their eyes open for a call from London.  Sure enough, 4 days later, he called and they were ready for him.  The knew what properties he had browsed and were fully knowledgeable about what he was wanting.  They were able to provide great service. 

There are a lot of ways to utilize traffic data.  It's important to know what your bounce ratio is - that is the percentage of users who have left the site in less than 10 seconds.  This will vary from industry to industry but you should aim to keep it as low as possible.  Another factor is how much time users have spent on the site.  There is a direct correlation between how much time they spend on the site to how productive your results are from the website.  There are a number of variables.  And someone who knows Web Analytics can always help review your numbers and give an analysis of your site and what you can do to improve it. 

One of the tools we've recently discovered and enjoyed is ClickTale.  There are a variety of ways to track users as they visit your site.  The interactivity of the tracking tool is truly amazing.  We liked it so much, we've integrated it into the ZeppOS platform.  There are fees for using ClickTale, and we can guide you on implementing it and monitoring your traffic. 

We're all about taking it to the next level.  And if you are, then you need to consider Web Analytics and specifically, ClickTale as a supplement to Google Analytics.  Feel free to contact us for more information.