Marc Resorts is a major player in Hawaiis hospitality industry. Marc owns and manages seven spectacular resorts on four of Hawaiis major islands. A high-quality web presence is crucial not only to Marcs image but its sales as well. In December 2005, Marc Resorts hired Empowered Internet Solutions to provide the tools it needed to effectively manage its website and improve Marcs ability to communicate with its website members. Marcs challenge was three-fold -- a large member base, mass communication via email and the need for an easy-to use website management solution.

 

Marc Resorts.com had more than 5,000 members in Kamaaina groups and Travel Agent groups, and each group needed its own members only section of the website, as well as an area for non-members to apply. To reach out to these members routinely, an eBlast would need to be built every month and sent out to the list. Along with these challenges, the amount of data on the website -- as well as the sites dynamic nature due to changing rates, discounts and specials -- required either an expensive full-time webmaster or a web management tool a team of employees could use.

 

The solution was much simpler than they expected: ZeppOS. The extensive member tools found in ZeppOS blends perfectly with Marcs website needs, and the ease of use allows its team to quickly update content. The Communication Manager sealed the deal by allowing Marc Resorts to send eBlasts and Newsletters to its members with little more than a click of a button.