"Blogs and Search Engines

For an online marketer, blogs offer a powerful marketing platform. Not only do blogs enable marketers to gain a better understanding of their customers, but the content posted on blogs is much easier to find on search engines as well. Search engines love blogs because they love fresh content. Every time new content is posted on a blog, the blog site pings the search engines. This results in frequent search engine spider visits and hence much higher optimization and ranking.

Blogs also have RSS (Real Simple Syndicate) functionality, which means as soon as your article/post is posted on your blog, people signed up to receive your RSS automatically receive information about your post. They come to your blog to read the post or read it in their RSS reader. It all happens in real time on your site. The more you write, the more people will read and comment. Bloggers link to each others blogs while commenting on the post. So, every time a blog has fresh content, whether you wrote a post or readers of the blog commented on your post, search engines get pinged and visit your site.