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Empowered Case Studies
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A Powerful Marketing Tool 
The Chamber of Commerce of Hawaii.
With over 1,000 member companies representing over 200,000 employees, the Chamber of Commerce is the largest organization to serve as “The Voice of Business” in Hawaii. The Chamber offers business-networking prospects, and provides training as well as business building opportunities for its members and the entire business community.
Objective
- Create an affordable website for the Chamber to reach all members on a regular basis and to provide large amounts of up-to-date business information.
- Develop online registration tool to make event registrations for Chamber members easy and quick
Solution
- Empowered created a new, information rich, website portal that helps the Chamber to better connect with its members.
- With the ZeppOS website manager Chamber employees can simply and easily promote new events or update member information.
- Empowered created a new online event registration & ecommerce tool that makes registering and paying for a networking event very simple.
Results
- Non-technical personnel from the Chamber now make daily updates to their website.They can update their website instantly without having to wait for any Webmaster to do the changes.
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Event registration has become very automated. Members have a simple signing up and onoline payment process for networking events online.The Chamber can then focus on organizing the event.
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The Chamber website receives 30,000 visitors each month leading to increase in membership, ad revenue and membership participation.
Testimonial:
“The Chamber of Commerce of Hawaii is now able to manage, change, expand, and enhance our website with just a few clicks. The content manager is so simple and easy to use anyone can learn it. The freedom it provides to make changes when you want and the money and time saved by doing it yourself are priceless. It enables any business to control the dynamics of its website and turn it into their most powerful marketing tool. The only limit is their imagination.”
Bryna Stankiewicz
Vice President Marketing & Communications
The Chamber of Commerce of Hawaii
Getting Ahead of the Competition
Hawaii Self Storage
The Honolulu Advertiser has ranked Hawaii Self Storage the best storage facility in Hawaii. With five storage facilities across the island of Oahu, the company offers storage solutions and unique services to individuals and businesses.
In Hawaii’s competitive self-storage business, Hawaii Self Storage wanted to stand out from the crowd. Having already invested a great deal in its facilities and quality of service, the company was looking for a way to display its unique services and convince prospective clients that it is better than the competition.
Objective
- Create an exclusive website that presents Hawaii Self Storage in a unique and professional way.
- Bring more visitors to the new website by being top ranked at search engines.
Solution
- By using videos and flash animations, Empowered Internet Solutions created a website designed to look like a storage unit for Hawaii Self Storage.
- To bring more visitors to its new website, Empowered also launched a Search Engine Optimization (SEO) campaign to boost rankings for the most important search terms.
Results
- The new website quickly became the most effective advertising instrument for Hawaii Self Storage bringing in the most new customers.
- Many customers say they check out the website first to see what the company has to offer and where they are located.
- The unique design makes surfing the website more fun. Visitors started spending more time on the website learning more about the company’s products and services.
- The SEO campaign had a great impact on additional traffic for the new website. Within three month Hawaii Self Storage was ranked first for all major search engines for most self-storage related searches in Hawaii.
Examples of search keywords and Hawaii Self Storage’s ranking: |
Testimonial:
“EIS has helped us to develop an amazing website, which quickly has become our most effective marketing instrument. They have developed a software system that is easy to use and allows us to update, manage, and expand our website as easily as editing a Word document. Today, Hawaii Self Storage’s website is one of the top ranked search engine sites in the local market.”
Shaun Salvador
Vice President – Sales & Marketing
Save Advertising Costs by Website Transfer
Marc Resorts – Hawaii
Marc Resorts is a major player in Hawaii’s hospitality industry. Marc owns and manages seven exclusive resorts on four of Hawaii’s major islands. With more than 5,000 travel agent customers, communications use to be a major challenge. To reach customers, Marc Resorts created monthly newsletters and hired webmasters to update their website continuously.
Objective
- Decrease advertising costs by empowering employees to do website updates themselves.
- Marc Resorts was able to improve communications with travel agent customers.
Solution
- No additional design work was needed because Marc Resorts already had a designed website.
- Empowered simply transferred the existing design to the ZeppOS website management platform.
- Where they created an all-in-one website solution that allows Marc Resorts to update their website themselves.
Results
- Empowered provided Marc Resorts with a powerful website management tool that makes mass communication and website management easy and instant.
- Instead of paying for a full-time Webmaster, marketers from Marcs Resorts now update the website directly, saving Marc Resorts more than US$ 60,000 every year.
· Increase revenues · Save advertising costs · Save thousands of dollars